Date:
1981
Study Location:
Alberta, CAN
Manuscript Type:
Journal
Full Citation:
Sacco, V., and R. Silverman (1981). “Selling Crime Prevention: The Evaluation of a Mass Media Campaign.” Canadian Journal of Criminology 23(2):191-202
Results:
The evidence reviewed in this paper suggests that the Provincial mass media campaign was characterized by an effectiveness structure of the following order: large numbers of Albertans were exposed to the campaign; a considerably smaller number of residents perceived campaign themes and
messages as salient; only a negligible number of residents altered their behavior in response to the campaign.
Study Number:
158.00