Appendix A: Checklist for Design and Implementation of Your Publicity Campaign

Problem Selection

• Have you selected a specific crime type on which to focus?
  • Have you carried out a detailed analysis concerning the crime type?
    • Who are the offenders?
    • Who are the victims?
    • Where and at what times does this crime occur most?
• Who is your target audience (victims, offenders, or both)?
• On what specific neighborhoods or areas will you focus?

Message Design

• Have you identified the themes relevant to your audience?
• Have you met with concerned community stakeholders about the campaign design?
• Is there any offensive content (wording, political messages, artwork, etc.)?
• Is your message clear and appealing to your target audience?
• Have you selected a campaign logo with which people can identify?
• How is your approach different from ones that have failed in the past?
• Does your design meet legal standards for your agency?
• Is your design idea realistic and within your budget?

Implementation

• Before dissemination, did you get input from a pretest audience and incorporate feedback in the design?
• In addition, was the campaign pilot-tested with the intended target audience?
  • Have you devised a dissemination plan?
    • Who will be in charge?
    • How will you spread the publicity?
    • How will you know that the campaign is going according to plan?
    • What mechanisms are in place to monitor the campaigns progress?
• How long will the campaign last?
• Will there be multiple waves of dissemination, or just a one-time exposure?
• How will you address any community concerns that arise?

Evaluation

• How will you measure whether the campaign was a success or not?
• Did you conduct resident interviews before the campaign started to measure behaviors and attitudes?
• What statistics will you use to compare the problem before and after the campaign?

Appendix B: Summary Table of Previous Publicity Efforts

Click here for PDF of Appendix B: Summary of Previous Publicity Efforts