POP Center Tools Understanding Theft of 'Hot Products' Appendix B
Appendix B: General Response Strategies in Reducing Theft of Hot Products
Cause | Description | Analytic steps | Possible Responses |
Product design
| When manufacturers do not address security concerns at the design stage and introduce a highly risky product | Having identified your hot products, assess them in design terms |
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Highly desirable products | When, independent of the level of security, an item is highly fashionable or in demand, offenders are likely to work harder to overcome obstacles that make the theft of the items harder because the rewards will be greater | Calculate product theft rates, such as computing the ratio of the frequency with which a product is stolen on its own and with other items |
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Highly available or accessible products | When things are easy to steal because there are so many of them; this is true of many things that people carry around with them on a daily basis and which are far more available when on the person than when secured at home | Examine the frequency with which items are stolen, analyze common offender MOs to see if such products are stolen because of their accessibility (e.g., bags left on tables in cafes) |
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Highly removable or mobile products | Items with wheels are easier to steal, as are small mobile items, particularly those that are light-weight | Identify if particular vehicle or product types are targeted; assess whether these lack adequate physical security measures |
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Easily concealable products | Small items are easier to conceal, as are less conspicuous items; some products are difficult to trace to the rightful owner (e.g., it is difficult to prove where a stolen bottle of whiskey has come from) | Identify “hot products” and assess their characteristics |
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Highly consumable products | Products that are easy to sell are in greater demand; consumable items (such as batteries, razors, and shampoo) are in constant demand | Identify “hot products” and assess their characteristics |
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Note: This table could be amended by considering other factors that make certain product types vulnerable. For example, according to the AT CUT PRICES50 model, the fast-moving consumer goods most likely to be stolen in shoplifting incidents are those which are: Affordable, Transportable, Concealable, Untraceable, Tradable, Profitable, Reputable, Imperishable, Consumable, Evaluable, and Shiftable. As with the CRAVED model, it is likely that the more of these characteristics a given item has the greater the risk that it will be stolen.